Amazon Brand Store: Impact on Customers

Amazon Brand Store page is an Amazon marketplace-specific digital retailer. Some Amazon sellers create these stores utilizing Amazon Brand Store templates. These can be customized to include your brand's colors, photos, and content. An Amazon Brand Store page has a number of advantages. It can showcase your products in a concentrated place that is free from competitor presence. When a customer goes to your store, they are only looking at your products. It is crucial that your Amazon Brand Store design is appealing.

The Amazon Brand Store page used to be difficult to discover during the first several years. There was no option to "shop by Brand Store," and connections to Brand Stores were difficult to find.

Amazon appears to have realized that this experience was inconvenient for both buyers and sellers. They have taken measures to make Brand Stores more visible. Instead of providing the brand name, links to Brand Stores inside listings say "Shop." When a customer hits the link, this creates clearer expectations for what will happen. Amazon can direct shoppers to Brand Stores through sponsored brand ads.

1. What is an Amazon Brand Store Page?

Merchants may create a free online storefront for their businesses with an Amazon Brand Store Page. Retailers may elevate their consumers' experience in only a few clicks. They can do this by experimenting with Amazon Brand Store Templates and pre-made themes.

This functionality was previously only available to 1P vendors. Today, it is available to all 3P sellers who have registered with Amazon's Brand Registry. You don't have to be an Amazon advertiser to open an Amazon store for your business.

Continue reading to see how an Amazon Brand Store Page might help your eCommerce business.

Your journey in making a multi-page store starts on the Amazon Stores page. Though a new landing page looks quite concise and minimalistic, it provides you with all the necessary information about the Stores’ capabilities. It tells you whether or not you are eligible for the program.

This is where you'll see the most beautiful Amazon Brand Store examples that will offer some inspiration about how your store should look.

There’s a couple of FAQs to smooth out the process for both sellers and those who are yet to enroll their brands. You are required to have a registered and active trademark submitted and approved by Amazon to start using the Amazon store builder.

2. Benefits of Having an Amazon Store

Do you want to find the pathway to success? Seek growth and try to take your business to the next level as an Amazon third-party seller. In a saturated market, you'll have to experiment with numerous types of promotions. You can try both paid and free, and build your own tactics to get your items noticed.

The good news is that Amazon is more accommodating to third-party vendors. The digital behemoth has committed $15 billion to the development of 225 products and services. Their aim is to aid small and medium-sized enterprises in their sales efforts.

With all of these possibilities, the struggle for fresh leads is worth the effort. What are the advantages?

  • More alternatives for enhancing your brand image, resulting in a stronger emotional bond with your customers.
  • Ability to change content and messaging in response to seasonal and promotional campaigns.
  • Customer satisfaction has improved as a result of the increased number of repeat transactions.
  • Amazon advertising efforts that work. According to Amazon, connecting your Sponsored Brand advertising to Stores rather than product pages may increase RoAS by up to 22%.
  • With the aid of brand logos and tiny banners on product detail pages, your Amazon store is more discoverable.
  • Ability to generate traffic and leads from other sources and profit from them.
  • Higher rankings in Amazon's organic search results are possible.
  • Better mobile and desktop user experience.

3. Features That Could Boost Your Customers' Shopping Experience

Say that you've registered your business with Amazon and qualified for a new Amazon Store. This is where your creativity will be useful. You can create a stunning page just as effortlessly with templates and content tiles as you can with A+ Content pages. Check out the newest features to assist online retailers to display their businesses and gain greater exposure with Amazon Stores.

1. Shoppable Images

Make your images available for purchase. Instagram introduced shopping tags for a more seamless purchasing experience a while back. The same strategy is now accessible on Amazon but in a different manner. It's not to be confused with Amazon Posts, which debuted a year ago and features lifestyle photos with eCommerce capabilities. 

This feature allows users to tap on the product they see on the screen to get data such as price, rating, and name. Because this new option is currently free, you should make use of it before your rivals do – or before Amazon charges a fee.

2. Image Captions

Add a caption to your photos. Sellers may now add a second description to their items, which will appear just above the photographs. That isn't the ALT tag, which is only shown when the picture fails to load. Yes, it may still help with SEO since it enhances your items' discoverability in search engines.

3. Bulk Product Uploads

You can upload products in bulk, and out-of-stock items should be hidden. Consumers are easy to lose interest once they get disappointed.

4. Stay in the Current Trend

Prepare ahead of time for seasonal upgrades, product releases, and brand updates. If you've ever shared information on social media, you know how beneficial it is to organize ahead of time. This choice is now available on Amazon. Even if you are on vacation, your store information will go online on a specified date.

5. Amazon Brand Store Design is Visible to Amazon Shoppers

Amazon Stores are becoming apparent. People are hard-wired to take the easiest way. The Amazon search bar is undoubtedly that road. 70% of consumers find what they're searching for on the first page of Amazon's search results. 

Sellers are frequently given a variety of tools that allow them to contact customers in different ways depending on their lifecycle stage. At the bottom of product pages, brand logos and tiny banners are now visible. 'Brands similar to your search' and 'Customers also viewed' are examples of headlines that attract users' attention and aid in the discovery of Stores.

It's been a few years since Amazon allowed marketers to provide their customers with an immersive eCommerce experience. Storefronts are attracting more customers and generating more income, which is a win-win situation for both brands and consumers.

Amazon Brand Store Development

In this part, we will discuss the process of making an Amazon brand store design and choose a template that best represents your business.

As you can see, Amazon is always coming up with innovative strategies for merchants to increase customer loyalty and profitability in the long run. For example, Amazon now features brand videos that show your items in action and affiliate product comparison tables. Your task is to maximize these features.

1. Amazon Brand Store Templates

There are three unique Amazon Brand Store templates that vary depending on the products you sell.


This template is for companies with a lot of products. It lets you show product varieties and features specific product details.


With this design, product imagery has more space. It also can feature a larger section for product detail photos.

Product Grid

Among the Amazon Brand store templates, this is a simple layout that allows you to show many products, display prices. It gives your store the option to be shared or advertised on social media.

Amazon Brand Store Guidelines: Creatives

You'll find a brief list of basic rules to follow in order to have your Amazon Store certified below.

1. Page Sections and Tiles

You can display a maximum of four videos, one product grid, and one gallery tile on a store page. You can also feature only one highlighted offer and one recommended product tile.

2. Tile Dimensions

Here are basic tile sizes:

  • Large (2:2)
  • Medium (2:1)
  • Small (1:1)

3. Page Section Types

Page Header

The top portion of your Amazon Brand Store design is the header. A hero picture, brand logo, and navigation bar are all included. Make sure the most critical material is within the 'safe zone' when designing your header picture. Avoid having your banner clipped.

For hero photos, the minimum image size is 3,000 × 600 pixels. As for brand logos, the minimum image size is 400 × 400 pixels. The pub mat should not exceed 5 MB in size.

Text Tile

Free-form text can be positioned left, right, center, or justified in the Text Tile. You can connect this Amazon brand store design to any Store page, including product pages.

Image Tiles

You can connect store pages to the Image Tiles. Because up to 19 percent of the image may be covered at the bottom, make sure you put your pub mats correctly. It is not ideal to use photos with incorporated text.

Images with Text Tile

This allows you to add text over and next to images, change the color, and position them. You should, however, ensure that all of the standards are met.

Shoppable Image Tile

You can use the Shoppable Image Tile to display up to six goods and link to their detail pages. Make sure your image meets the requirements for being shoppable.

Video Tile

You may use the Video Tile to show off videos of your items, adjust the volume, and play them full screen. This Amazon brand store design helps show customers your product in action.

Background Video Tile

The purpose of the Background Video Tile is to assist viewers to pay attention to your content. Before utilizing this tool, familiarize yourself with the video requirements.


You can display up to 8 photos of your items in the Gallery, with a minimum size of 1,500 750 pixels.

Product Tiles

In addition to the product photos, the Product Tile allows you to display the price and Prime status. Full-width product detail tiles will also include information from the detail page as well as a call to action. The title and description of full-width product editorial tiles are customized.

Product Grid

You can display up to four products in the Product Grid. You can do this along with information such as product name, picture, Prime badge, price, star rating, and CTAs.

For categories containing square or broad rectangular photos, the standard product grid works well. For categories with tall vertical photos, a tall product grid is best.

The Best Seller Tile

You may display up to 5 best-selling goods on the Best Seller Tile.

Recommended Product Tile

This tile will automatically display up to 5 recommended goods at a time.

Featured Deals Tile

The Featured Deals Tile is where you may put your promotional content. You have the option of displaying all featured goods or a select group of products.

Frequently Asked Questions

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