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What you need to know about Amazon A+ Content
Amazon's Seller Central and Vendor Central features constantly undergoes improvement in terms of quality and efficacy. These periodic modifications give adequate resources for both sellers and vendors to fulfill client demand. Amazon A+ pages are no different. Amazon A+ templates are creative ways of developing and presenting publishing materials on Amazon. This tool seeks to connect potential customers with high-end material in order to enhance traffic. It also boosts conversion rates and sales. In this article, we will discuss Amazon A+ modules, Amazon A+ content guidelines and. Amazon A+ requirements. We will also provide some Amazon A+ content best practices.
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One of the most effective strategies to build consumer trust and conversion rates is to use Amazon A+ Pages. It may even assist you in achieving a higher ranking in Amazon's SERPs. Simply said, Amazon A+ layout is your finished content that is ready to go out.
It integrates multimedia elements to increase the appeal of your product page to buyers. Consider high-resolution photos, high-definition movies, or white-labeled product comparison tables. A+ Content is a premium content tool that allows sellers to use rich text and graphics on their Amazon page. It also allows sellers to update the product descriptions of their branded Amazon Standard Identification Number (ASIN).
Who can create Amazon A+ pages?
Only Brand Owners and Professional Sellers have access to Amazon A+ Pages. These Brand Owners are those who Amazon Brand Registry (ABR) program approved. Amazon A+ Pages are part of the Seller Central Program that is only open to vendors Amazon invited.
There are 5 Amazon A+ modules, free, and available for every seller. The premium A+ content includes seven (7) modules as well as other unique features. This one is only available to brand owners and professional sellers that Amazon approved as brand owners.
After which, you can choose the Self-Service Modules which are Basic, Silver, Gold, or Platinum. Each has its own fee.
How much will Amazon A+ content cost?
The pricing varies greatly depending on how you want to use your A+ material for your listings.
The cost of self-service Amazon A+ modules is around $400 USD per listing. This option provides you with control over the structure and appearance of your listing. This includes the ability to determine the layout and display of information and photographs on your page. It works best for vendors that have prior expertise with branding or consumer marketing.
Each Amazon Builds listing will cost around $1500 USD. This is the ideal alternative for sellers who don't know how to properly promote or brand their items. This option allows you to provide the material and photos for your product to Amazon minus the hassle.
Amazon A+ Requirements
It may appear to be a lot, but making Amazon A+ Pages are actually rather straightforward.
The steps are as follows:
Step 1:
Go to Vendor Central and sign in.
Step 2:
Go to Merchandising and choose A+ Details Pages from the drop-down menu.
Step 3:
At this point, you have two choices: self-service or Amazon builds. Choose the path you want to take.
Step 4:
If you choose "self-service," you will see a screen where you may input the ASIN. This is where you can start making Amazon A+ Pages. Following that, you'll get a range of options for creating modules and layouts. After you've selected an ASIN, you'll be prompted to pick a BUILD LAYOUT from a list of 12 possibilities. These are Standard which has 10 options, and Advanced which has 2 options.
Amazon A+ Modules
You can utilize up to five (5) of the 12 Amazon A+ modules per page.
You have the option of using the same Amazon A+ modules for each listing or mixing it up. Keep in mind that the charge may vary depending on the Amazon A+ modules bundle. Select the proceed option once you've decided on your Amazon A+ modules. Upload your material and photos. To see how your page will look, click the preview button. When you're satisfied, click "add to basket" to see your final pricing and proceed to payment.
Step 5:
If you choose "Amazon builds for you," you'll be sent to a page where you may upload your text and photographs. You can do this before submitting them to Amazon.
Step 6:
Type in the name of your project. Make sure it's descriptive and simple to recall.
Step 7:
Create a layout for your material and upload it. Always examine your work before publishing it.
Step 8:
When you're satisfied with the appearance of your page listing, click "complete." Amazon will evaluate it and, if accepted, it will become live within seven (7) business days. You'll get a rejection if it's not accepted, and you'll be able to make changes to your listing and resubmit it.
Amazon A+ Content Guidelines
When it comes to Amazon A+ Content layout, there are a few things to keep in mind:
- Your page's rating will not suddenly improve if you make Amazon A+ Pages. You'll need to optimize your listings first if you want to boost your Amazon page rating.
- You only have two (2) business days after your page is live to make changes. As a result, before clicking "Finish," be sure you're satisfied with the content you've submitted.
- You are not allowed to discuss your rivals or the things they offer on A+ sites. If you mention rivals or their products, your A+ material may be rejected.
- You should not be able to copy and paste content or photos from another listing into your A+ listing.
- You may only include five (5) products per seller, so pick wisely. Perhaps you wish to boost sales of your best-selling items or boost sales of your high-quality but underperforming products. Before you start, think about which of your items are worth the money.
What are some of Amazon A+ content best practices?
The ideal approach is straightforward: follow the Amazon A+ standards! Following that, make sure your material is optimized to produce the greatest possible listing page for potential purchasers.
You can accomplish this by:
1. Unique Selling Point
Putting your Unique Selling Point (USP) front and center (USP). What is the most important reason why your product is the one that potential purchasers require? Determine your unique selling point and make sure your material supports it.
2. Easy to Read Content
Using content that is concise. Conversion rates do not increase with the length of the material. Keep your material simple instead. Less is more in this case!
3. Create a Great Amazon A+ Content Layout
To make it easier for customers to browse your listing, combine text and graphics. Images put in the content can break up the copy and draw the focus of the customer. Because we all know that a picture is worth a thousand words, using images may help you cut down on your writing.
4. Use Client Feedback
Taking use of client feedback. Take a few moments to read your customer evaluations, and you'll soon learn exactly what your customers want. We assure you won't be sorry if you use this feedback to influence your content production.
What is Amazon A+ Premium Content?
Because it expands on ordinary A+ Content, Amazon A+ Premium Content is frequently referred to as A++ Content.
Premium A+ Content adds even more interactive alternatives to your detail page, making it even more aesthetically appealing. Premium A+ Content includes 16 distinct modules in addition to the 12 standard A+ Content kinds. It also supports up to 7 content slots with a width of 1464px. Other possibilities include:
- Video (full-width)
- Text-based video
- Carousel modules
- Images with hotspots
- Images with background text
- Interactive comparison charts
- Amazon A+ Premium Content modules for adding hotspots, a navigation carousel, and Q&A
Premium A+ content is not free. The expenses are negotiated between the brand and the Amazon vendor manager because it is an exclusive and invite-only event. This typically costs between $250,000 and $500,000 each year.
Amazon A+ Contents Advantages
Increasing the number of visual aids on your Product Detail page will undoubtedly assist your clients in making better judgments. Although the advantages of using Amazon A+ Content are numerous, we've highlighted a few of the most crucial ones:
1. Better Conversion Rates
One of the most essential metrics is conversion. You'd like people to buy your merchandise. To do so, provide enough graphics to effectively depict how your solution will address their issues, and encourage them to hit the "Buy" button. Brand Analytics Hack can assist you in determining which of your rivals has the highest conversion rate.
2. Reduced Return Rate
You won't see as many returns if a consumer is confident in their selection and your description and photographs reflect the genuine thing.
3. Better Reviews
Customers will be satisfied enough to submit a favorable review on your site if you provide clear information. They may even give a solid description of your product's benefits. You'll be able to attract more consumers this way!
4. PPC campaigns with lower ACoS and higher ROI
For PPC campaigns, you must first get people to click on your ad, but this does not guarantee a sale. A+ Content provides you with the resources you need to make your product interesting enough to entice potential customers to purchase it. Your campaigns will be more cost-effective if you make more purchases.
Amazon A+ Pages Restrictions
It's only logical that A+ Contents has some limitations because it follows criteria. By adhering to their terms and rules, you can avoid being rejected. Here's a list of things not to do while producing product catalog content:
- Avoid utilizing photographs that are fuzzy or of poor quality. Checking the pixel count of your photos and the preview of your modules will help you avoid this.
- The phrasing, including HTML requirements, must be approved in the marketplace.
- Make no subjective assertions, such as "#1 selling product." This isn't helpful to your consumers, and it's also usually inaccurate.
- Avoid using phrases like "cheap," "bonus," "free," and other promotional terms.
- Don't provide any information about shipment or any guarantees. Remember, this part is solely for showing your stuff.
- Avoid employing any links that take shoppers away from Amazon.
- Last but not least, make sure to double-check your grammar. Make good use of bold and italics.
