What is Amazon Super URL and How do you Create One?

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What is Amazon Super URL and How do you Create One?

As Amazon expands, merchants will need to develop new tactics for marketing their goods and services. Fortunately, Amazon offers one of the most robust affiliate systems for online businesses, which is critical if you want to succeed in this industry.

However, simply being a member of Amazon's affiliate program (FBA) does not guarantee you a competitive advantage. You must find other strategies to keep your edge over competitors!

If you've been selling on Amazon for a while, you've probably heard of Super URLs, a technique that some Amazon sellers use to try to improve their ranks for specific keywords.

Many sellers believe that including a super URL in your post can help your social networking, SEO, and overall business. But how does it actually work and how can you set it up?

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What is an Amazon Super URL

A Super URL is a shortened link that assists you in targeting your desired keywords. Before arriving at that unique URL, it swiftly redirects a user through a dynamic URL generating service. This link will take you to the Amazon product page for the item you're looking for.

When a customer clicks on a Super URL link and makes a purchase, Amazon is misled into thinking the purchase was made through an organic search, so the product gets a boost for the targeted keywords.

The intended outcome is an increase in your Amazon search rankings using the targeted ASIN search URL. Ideally though, an increase in organic search results is the primary goal.

Social media sites and Pay Per Click campaigns are frequent external sources for Amazon Super URLs, where a user may include a link to their Amazon product or website, allowing potential customers to click straight through to that product.

How do Super URLs Work?

As a vendor, Super URLs can give you the control you've always desired. They provide you more control over your listings and, as a result, the number of individuals who view your products over time.

But, exactly, how do super URLs help your ranking and improve your Amazon listing?

Amazon ranks things according to how relevant and popular they are. This is accomplished by looking at a customer's Amazon search as well as Amazon URLs.

If the Amazon algorithm finds a high amount of traffic and sales for a product due to buyers using specific keywords regularly, that product will be ranked higher for popular search terms.

That's what super URLs aim to achieve. The way that super URLs are constructed is to make it seem that whenever a potential customer clicks on the link, it appears as an organic search in Amazon's algorithm. 

This will result in an increase in ranking and potentially an increase in visibility for your Amazon storefront.

How to Create Amazon Super URL Link

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Unless you are knowledgeable about the intricacies of coding, I highly suggest to not create a super URL on your own. The Amazon algorithm has dramatically improved and can easily detect manipulations made in links.

If you are really set on making a super URL, then getting an experienced coding partner or using Amazon super URLs generator is essential.

A company with expertise in this field will assist you in avoiding the creation of a static super URL link. A partner will also construct a Super URL Generator, a program that ensures each link is unique while simultaneously generating a large number of links.

Should you use Super URLs?

The most obvious advantage of Amazon Super URLs is that they allow you to avoid Amazon's strict user engagement requirements while still directing more customers to your products.

They allow you to compete with larger companies that, due to their massive materials and resources, would ordinarily take center stage.

If you have items that you believe have the potential to be commercial hits but aren't getting enough attention, you should use Amazon Super URLs to drive more traffic to your page.

But there are limits to everything, and Amazon has certainly caught on to super URLs.

Violation of Rules and Regulation

There have been numerous complaints of dramatically diminished effectiveness. While there is still some debate, the general conclusion is that Super URLs are no longer effective for ranking in Amazon's organic search results.

Amazon added a lot of phrases to their Prohibited Seller Activities page last year, largely linked to altering product ranking, but no direct mention of Super URLs or even keywords. 

It does, however, mean that Amazon wants merchants to avoid any kind of deliberate manipulation, whether it's for product rankings, keyword placement, or anything else. And super URLs certainly seem to fall under that category.

While Super URLs aren't strictly forbidden, they do go against the Amazon marketplace's philosophy.

Bans on Amazon sellers are uncommon and unpredictable, but they do happen. Amazon may change their policy or take action against Super URL users at any time. Not to mention, the algorithm cracking down on obvious usage of super URLs. 

Given all of that, the questions seem to shift from "Should I use super URLs?" to "Is it even worth doing?"

An Alternative Option

We've talked about the risks involved with using super URLs in today's Amazon marketplace. However, there is an alternate method you can use that carries less risk of ban or penalties.

A two-step URL is a link that leads to the listing in two steps. Instead of navigating straight to the listing, the customer is directed to a search result page that already includes a keyword search.

This means that when a buyer clicks through to the product listing, an organic click will be attributed to the keyword. If they make a purchase, your rankings for that term will naturally improve.

Creating a 2-Step URL Link

It's fairly easy to create a two-step URL.

  1. First, go to your storefront which displays the cart page or all your active listings.
  2. Next, put your desired targeted keywords on the search bar. This should display search results within your storefront only rather than for the entire product category.
  3. Click search and a single search page result of your product should come up. 
  4. Copy the link after the same search result is shown. You can then use this link for your Facebook or Google promotions and ads.

It's as simple as that. The only notable difference is that the link directs potential buyers to the search results within your storefront instead of directly to a specific listing.

This will result in a more organic search result and less risk of getting tagged by Amazon's algorithm.

How to Properly Use 2-Step URLs

Although it's a great alternative, two-step URLs are not a guaranteed way to increase your keyword rankings. It still entirely depends on how you use them and how effective you are at using them within Amazon's search algorithm.

As such, here are a couple of tips to get you started:

Use the right keywords

Two-step URLs are frequently used to improve ranks for high-volume particular keywords. Some keywords receive a lot more traffic than others, so if you can get your product to rank well for these terms, you'll get a lot more exposure, sales, and high organic rankings.

Make sure the terms you're doing keyword research and targeting a specific keyword with a high enough search volume to validate you using it.

Utilize off-Amazon platforms

Because your Amazon communications are severely limited, you'll need to drive traffic to your connection from sources other than Amazon.

One of the best traffic sources for this is Facebook Ads. You can target similar demographics from your Amazon storefront on Facebook. Start an ad campaign on Facebook and have your two-step URL in every post.

Other social media platforms such as Instagram, Twitter, and YouTube are also great options to gain some much needed customer searches. 

If you are not confident with your Marketing skills, don't hesitate to get the assistance of an advertising partner to help you kickstart your campaign.


Hopefully, the information provided in this article has given you a sufficient amount of information regarding Amazon super URL.

There is still a lot of debate regarding the usage of super URLs. While they do give some incredibly fascinating benefits, the risks involved balance it out. This is the reason why two-step URLs are catching the attention of more sellers. At the end of the day, it's up to you to determine the future of your business.

As mentioned earlier, super URLs are still viable but only when created by experienced individuals using a URL generator. URLs created by such experts are at less risk of being detected and tagged by Amazon's algorithm. Keep this in mind when considering trying it out for yourself.

On a final note, remember to keep boosting your SEO and social media presence once you add two-step URLs to your business toolkit. All of your strategies will help your company's health and fitness.

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