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5 Amazon Image Optimization Hacks
Your choice of listing photos has a huge impact on the purchasing process of your customers. Customers can get useful information if they see high-quality and engaging Amazon Images that explain the products you're selling. It's most useful for discussing the condition of used and collector items. We've compiled a set of best practices ensuring that you carry out proper Amazon image optimization. The purpose is to clearly communicate the product benefits and features. Sellers should include at least one product image in each of your Amazon product listings. The "main" image for your listing is the one that appears in search results and on browser pages as the Amazon Product Image. On the product description page for an item, it is also the first image that potential customers see. Make sure you use the right Amazon image size and follow the correct Amazon Image requirements. Let's take a closer look at how you can achieve a fully-optimized Amazon Product image to increase your sales and product ratings.
1. Make the most of your main image.
Your primary image is subject to Amazon's guidelines. It's important to check the seller's help website on a regular basis because the rules can change. Sellers do this with the goal of making the products appear to be floating in the interface. For a low cost, certain service providers can edit your images and give them a white background.
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The product on the primary image must take up 85% of the image's space. Your product will appear small in the thumbnail shown in searches and advertisements if you crop the image loosely.
This can impact both the number of organic visitors to your listing and the amount of click-through rate (CTR) for your adverts. On Amazon, your customers should be able to zoom in on your main image. You should crop the photos closely, and solely show the goods for sale.
2. Maximize image upload capacity for your listing.
While this may appear simple, a lot of postings simply include two or three photographs. The majority of Amazon's categories have seven or more picture slots. As a result, make sure to include as many photographs as possible. This is how customers learn about your products before making a purchase.
While you can have more than seven photographs in various categories, the main product detail page will only show you seven. Only if a client clicks on the images to see more information will they appear. The first 6-7 slots of your listing should have your most important photographs so that buyers can see them from the product description page. The 7th spot on your listing is for uploading a video.
People forget that you may show more than just the goods when they leave those slots open. You can upload a photo of the package, as well as the front and back. Customers, on the other hand, require photographs that demonstrate scale, use kinds, and functionality.
Images of people in their natural environment might also help with conversion. You can show the use of your product in a lifestyle photograph.
3. Achieve Amazon Image Optimization using accurate size depiction of your Amazon Images.
Amazon image size has a big impact on how buyers see it. If an image is too small, it will seem pixelated and Amazon can disable the desktop zoom option. To activate the zoom function, Amazon advises that your photographs be at least 1,000 pixels on the shortest side. In terms of pictures, the proportion is also crucial. The square aspect ratio, or 1:1, is suggested for photographs on the product description page.
Uneven image sizes make your products look less professional and can reduce conversion rates if they are uploaded in rectangular shapes. On your main image, proportions are even more critical. For the thumbnails that display in search results and your adverts, Amazon will modify your image. Simply removing a bottle's reflected shadow can sometimes increase the Amazon image size in the thumbnail and improve conversion.
Having objects next to your products to indicate scale can be a useful strategy when it comes to avoiding returns. This can help with your Amazon Image optimization and improve the number of favorable reviews for your product. One of the simplest ways to ensure that your customers are happy is to make sure that your products have correct sizing.
4. Highlight the main features and benefits of your products.
In terms of indexing and ranking, titles and bullets are quite important, and Amazon places a lot of weight on them. Bringing traffic to your listing is more about your photographs than it is about your content. They have a lot more to do with converting the traffic that your site is receiving into paying customers. People frequently inquire about how to make their Amazon listings more mobile-friendly. The best method to do this is to make sure you have photographs that are both attractive and instructive.
The product title and photos are the only items that appear above the fold on mobile. Many customers will never get to the bottom of the page to see where the bullets are. You can improve your Amazon image optimization and boost conversions by highlighting the primary benefits of your products.
You can use infographics to blend product or lifestyle photos with callouts that highlight the benefits and characteristics of your product. On Amazon, the mobile and desktop experiences are vastly different. Mobile browsers and apps are used by a large number of shoppers to examine their merchandise. On desktop, mobile, and the Amazon App, it's critical to look at your product detail page.
Examine your bullets for picture ideas, as well as client inquiries and comments. Customers will often give you exactly the information they needed to make a purchase if you pay attention.
5. Learn your target market's consumer behavior.
When it comes to Amazon image optimization, it is crucial to conduct a study. Your photos will be more compelling if you understand your clients' income and behavior. You could want to utilize an upper-class background if you're selling products to folks who make more than $100,000 per year. A middle-class background might be more acceptable if you're selling to people who make $40,000 a year.
You want your customers to be able to see how well this product fits into their lifestyles and needs.
6. Avoid using lengthy texts on the images.
The use of infographics to add text to an Amazon product image can be an effective strategy for conversion. However, the more text you add to such graphics, the less effective they become. Consider whether your consumer will need to zoom in or out to understand this Amazon product image. Imagine you have an elderly customer who finds reading small print difficult.
For those clients who require additional information, combining a larger call to action or benefit statement with a limited byte count works well. Avoid copying your bullet points word per word. The Amazon product image should be the highlight.
7. Avoid Photoshop mistakes on your Amazon product image.
There's nothing wrong with retouching your images here and there. There are, nevertheless, a few basic traps to avoid:
Check to see if your shadows are falling in the right places. Customers may not be aware of the problem, but they will be aware that something is wrong. You should also note that scale is something to keep an eye on. This is especially true if you're using props to create a photoshoot. Make sure that your Amazon image size are accurate. Be warned that scale concerns cause product returns and restricted ASINs.
8. Make sure your images have no spelling or grammatical errors.
It's all too easy to make a grammatical or typographical error in your photos. Before uploading, run the copy on images via an application like Grammarly and have at least 2-3 people check it.
9. Follow the Amazon Image Requirements for each category.
In addition to having unique Amazon image requirements, Amazon also has rules that are different for each category. The use of a mannequin, the placement of shoes, and other regulations such as nutritional labels are all examples of this. You should make it a habit to examine the category guidelines every quarter, as Amazon can change them without notifying vendors.
10. Use Amazon A+ Content.
You can use product images on the A+ content modules in addition to the picture slots at the top of the product description page. Sellers who merely replicate photographs from the A+ content's image slots are a common mistake that sellers commit most of the time.
Here are some tips on what you should highlight on your listing A+ Content images:
- Product use
- Unique Selling Points (What makes you different from your competitors?)
- Longevity, Values, or a Brand Story
- Lifestyle Images
- User manual and Instructions
- Comparison chart
11. Optimize Your Listing by Following the Amazon Image Requirements
Amazon has strict rules with regard to the photos you put in your product listing. If you are not careful, the selling platform could take down your listing. Images that do not meet Amazon's image standards are subject to removal. We've put together a compilation of the Amazon Image requirements to help you make sure your photographs are both Amazon-compliant and search engine friendly.
A. The Amazon Product Image must represent your item.
According to the official Amazon image requirements, the photo must be of the identical thing being sold, or it must be related to it. In the image, the product must be plainly visible.
B. Use a white background for your main Amazon photo.
The main product image must be sharp, well-lit, and have clean edges and accurate color. To match perfectly with Amazon's search and item detail pages, the main photos must have a clean white background. A white backdrop is recommended but not essential for other photos. The product should take up 85 percent of the photograph, and photos should be cropped or up-close.
C. Do not show the accessories that come with the product.
Any product accessories or props that would confuse the customer should not be included in the photos. You can use other Amazon-authorized items or objects to demonstrate the product's size or use.
D. Remove unnecessary text or graphics.
There should be no additional writing, graphics, or inset images in the main photographs, which should only show the real product. They should also be free of any offensive content.
E. Follow Amazon Image Size Guidelines.
The Amazon Image size types supported by Amazon are JPEG (.jpg) and GIF (.gif), with a maximum file size of 10 MB for photos. With a minimum dimension of 200 × 200 pixels and a maximum width of 2000 × 2000 pixels. The product image resolution should be at least 72 pixels per inch. The product identifier, such as Amazon ASIN, 13-digit ISBN, EAN, JAN, or UPC, should be followed by a period. It should also have the appropriate file extension in the file names.
Key Takeaways
Instilling trust between you and your potential customer is your main goal if you want to raise your product listing ratings. You can achieve this by having optimized Amazon images. They help to pique a customer's interest and guide them through the buying process. This is a crucial part of your entire Amazon SEO strategy. It can take time to find high-quality images. You may need to find professional service providers like graphic designers or photographers. If done correctly, you can make your product listings look a lot more professional and desirable.
