Amazon FBA Labels: What They are and How to Print Them

Labeling package

Amazon FBA Labels: What They are and How to Print Them

You've located the ideal product to sell, as well as a dependable source, and are now ready to ship your first shipment of merchandise to Amazon.

Sellers that use Fulfillment by Amazon (FBA) and send their products to Amazon's fulfillment centers have the option of shipping directly from their supplier or straight to Amazon.

Thousands of items flow in and out of these facilities on a regular basis. Sellers must identify their products according to defined criteria to guarantee proper storage and transportation.

Product label standards can be challenging if you're new to Amazon. If you do it incorrectly, you may be fined or charged extra for labeling services. So, we'll be taking a look at how to properly print Amazon FBA labels.

Focused woman checking address on parcel label

Where to Print Labels on Amazon Seller Central

Amazon Seller Central recognizes how inconvenient printing all of those product labels may be, so they strive to make the process as simple as possible. The process is desktop browser required but relatively easy to follow. Follow these steps to print your Amazon FBA labels:

  • Log into Seller Central using your account
  • Go to "Inventory" and click on "Manage FBA Inventory."
  • Once in the label products page, find and identify the products you want to print labels for
  • After selecting the product, click "edit"
  • A dropdown menu will appear. Click "Print Item Labels"
  • Choose the amount of labels/barcodes you want to print
  • Choose the type and label type
  • Once finished, you may now click on "Print labels for this page"

You don't have to worry about the details because Amazon creates the label for you. When you click the "Print labels for this page" button, a pdf file will be downloaded, which you can then email to your provider or supplier.

FBA Label Requirements

Woman Putting the Sticker on the Box

Each Amazon barcode must be printed in black ink, be non-reflective, and be fastened with a removable adhesive, according to the label paper requirements and standards. There are a few typical label sizes available on Amazon:

  • 21 labels per page –> 63.5 mm x 38.1 mm on A4
  • 24 labels per page –> 63.5 mm x 33.9 mm, 63.5 mm x 38.1 mm, 64.6 mm x 33.8 xx, 66.0 mm x 33.9 mm, 70.0 mm x 36.0 mm, 70.0 mm x 37.0 mm, all on A4
  • 27 labels per page –> 63.5 mm x 29.6 mm on A4
  • 30 labels per page –> 1-inch x 2 5/8 inches on US letter
  • 40 labels per page –> 52.5 mm x 29.7 mm on A4
  • 44 labels per page –> 48.5 mm x 25.4 mm on A4

Why Amazon FBA Labels are Important

While FBA is a fantastic program that sellers can take advantage of, learning all of the FBA labeling standards can be difficult. Unlike FBM, Amazon mandates all FBA products to have standardized labels when selecting print item labels.

This allows Amazon to maintain track of FBA inventory and product barcodes match while identifying each product packaging in every fulfillment center across the country and around the world.

Because different merchants may sell the same goods, it also uses serial number barcodes avoids products from becoming lost or mixed up with the same product but from different sellers.

Every time, existing barcodes ensure that the customer receives exactly what they bought. So, if you are under Amazon FBA, labels are essential.

Two types of FBA labels

Man Taking Photo of the Package

You'll need to attach two sorts of labels or barcodes on your merchandise. The first is referred to as manufacturer barcodes, whereas the second is referred to as Amazon barcodes.

Manufacturer barcode

A manufacturer barcode is a one-of-a-kind code that allows retail products to be identified as they move through the supply chain.

The label gives important product and manufacturer information once scanned.

Amazon barcodes

Amazon barcodes, also known as a FNSKU (Fulfillment Network Stock Keeping Unit), are one-of-a-kind alphanumeric identifier that is specific to the platform.

Which one should you use?

In general, you'll require both. Amazon accepts GS1 codes such as UPCs (Universal Product Codes), EAN barcodes (European Article Numbers), and JANs (Joint Article Numbers) (Japanese Article Numbering).

Amazon will ask for a UPC or EAN barcode for each ASIN when you list your products.

You can generate and print the FNSKU label file immediately from Seller Central after the listing is live.

Send this information to your manufacturer and request that the FNSKUs be printed on your items.

Proper Amazon barcode labels placement

Now that you've got your stickers, all you have to do is put them on. But it isn't as simple as putting them in a box and mailing them.

The correct barcode and FBA Amazon labels must be put precisely so that Amazon's employees can scan and process them quickly before shipping products. You don't have to do it all by yourself, though.

You have two alternatives when it comes to labeling FBA inventory: label products yourself or employ the FBA label service. It's entirely up to you which one you pick.

The option that is most cost-effective and time-saving for the seller's business operation and needs is usually chosen.

Getting FBA label service

Amazon offers FBA labeling for a price, which is a terrific option for sellers that move a lot of inventory, frequently ship, and don't have time to label each item individually with FBA labels.

If your product is accepted for FBA label service, you must follow the terms and conditions, which include separating shipments and clumping FBA label service products together.

Print item labels yourself

This option allows you to self-label all FBA goods with FBA-approved labels before sending it to Amazon.

This way, you'll know your merchandise is ready to move and you won't have to worry about commingled goods.

There are, however, some rules to observe. Your new barcode should cover all other barcodes and be the only one that can be scanned. You must also leave at least a quarter-inch between the label's edge and the package's edge. It's also worth noting that the barcode label should be on an entirely flat surface on the correct product.

FBA Printer Options

You should utilize a thermal printer or a laser printer to fulfill Amazon FBA's printing requirements. Barcodes should not be printed on inkjet printers. Make sure the print resolution from laser printers and thermal printers are at 300 DPI or more.

You can't go wrong with either a Zebra or Dymo thermal printer. Just make sure you choose a brand-new one with good reviews and feedback. Also, it is good practice to thoroughly clean out thermal printers during long idle times.


Efficiency and customer happiness are very important to Amazon. You must pay serious attention in order to follow their rules. This is especially true when it comes to barcodes and labeling.

Printing Amazon FBA labels is relatively simple. You only have to do it once for it to get ingrained into memory.

By following the guide listed earlier, you'll be able to ensure the compliance of your Amazon FBA business and reach hundreds of millions of customers and multiple marketplaces without the risk of product mix-ups due to incorrect labels.

You also have the option to get an experienced Amazon management partner to ensure things go smoothly.

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