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Using high-quality photos to display your ecommerce items might be the game-changer that will determine if you will have sales. This is especially true if you're selling your goods on Amazon. You can feature items alongside your competitors, or on social media, where consumers will engage with your brand. The quality of your creative product photography has a direct influence on the perceived worth of your items. Getting your product photographs shot while you're starting out can be a daunting task since professional product photography services can be costly. In this article, we will discuss what is creative product photography as well as Amazon product photography tips. We will also look at the right way to achieve a product photography setup.
What is creative product photography?
There is no such thing as a one-size-fits-all approach to Amazon product photography. Product photographs, like the items and services offered by your ecommerce company, come in a range of designs and functions. Some are for regular usage, while others are one-of-a-kind and only utilized in exceptional circumstances.
It's critical to grasp the differences between each style of product photography and how to effectively capture them. You must distinguish whether you want to retain a consistent aesthetic across your product images or mix and match them.
We've put up a list of the six most frequent types of product pictures, along with when and how to utilize them:
1. Individual Product Shots
The individual shot is one of the most prevalent styles of Amazon product photography since it has one object in the frame. You can use these on product catalogs, banner graphics, and product websites to highlight particular goods that are not part of the entire collection.
The picture above is an example to give you an idea of how it would look like. It was photographed with a white background to produce a clean, minimalist aesthetic and put emphasis on the product.
2. Group Product Shots
You got it: group photographs include many products at once.
Group photography is used for product kits and collections. It shows the breadth and variety of your items and offers the buyer a more full picture of what you have to offer.
These photos are best used for social media postings and ads. This is because they give customers a taste of your entire business instead of just one product.
3. Lifestyle Product Shots
This style of photography allows you to demonstrate how your items work. Lifestyle shots, which are frequently made with a model, reveal the narrative behind your product and show your consumers how they may utilize it.
Lifestyle images are individual shots that you can use on your Amazon product page. These are also great for social media postings, emails and newsletters, advertisements, and other visual channels. They draw attention to your items and make them feel more personal.
4. Product Scale Shots
When purchasing online, one of the most prevalent problems is not being able to judge a product's true size. While the size of an item may be included in the product description, product photographs might be deceptive.
Scale pictures can assist your clients to get a better notion of the true size of a product. They can do this by comparing it to other daily things or when a hand is holding the product. This can assist your clients in seeing your items in their daily life and will boost their confidence when making an online purchase.
5. Detailed Product Shots
Detail photos are useful for products with minor subtleties that require a close-up, such as jewelry and other small objects. They assist highlight certain product aspects that a typical snapshot would miss.
To capture those tiny photos, this style of photography frequently necessitates particular lighting and camera settings, such as a macro lens.
6. Product Packaging Shots
Customers, believe it or not, are concerned about packaging. Customers want a consistent shopping experience from start to end. They begin from exploring your website to completing a purchase and receiving their product in the mail. So, even if you have a fantastic product, if your presentation is lacking, your buyers may notice.
Do your items come in attractive, branded packaging? Why not show it up on your product page to give them a taste of what they may expect?
What equipment do you need for your product photography setup?
Equipment is at the core of photography and maybe quite thrilling, but it's also the area where most people feel perplexed.
There's no need to spend a huge amount of your cash on high-tech equipment. It is important to maintain an open mind and avoid overspending on devices. Some devices allow you to illuminate your products just as well as a $5 piece of card. If you already possess a camera, you can probably execute this natural light setup for $20 or less.
You'll require the following items:
- White bounce cards made of foam board
- The right room with a window
- White background
Amazon Product Photography Tips
Taking high-quality images is much easier today than it was ten years ago. Most of us now have a 12-megapixel iPhone camera in our wallets. Many photo editing software is becoming more accessible. So upgrading your Amazon photography is probably easier than you think.
We've included some helpful hints and step-by-step instructions for constructing your own DIY at-home product photography setup.
Useful Product Photography tips #1: Prepare your backdrop.
Choosing the correct background not only puts the attention on the thing you're photographing, but it also makes the post-production editing process easier. Use a white or bright background to help remove undesirable elements and retouch images easier.
Useful Product Photography tips #2: Set up your products.
This part of your Amazon product photography setup is where you put your goods in the limelight. Although it may appear straightforward, getting the angle, lighting, and location of your goods just perfect might take a few tries.
Make sure your object is centered and on a level, sturdy table or surface, before placing it in front of the background.
You may want to use a bust for products like jewelry and other accessories that better highlight the product. This requires you to spend some time moving the product until it's perfectly centered for items with labels or unusual designs.
Useful Product Photography tips #3: Make the necessary changes to your lighting.
Perfect lighting is one of the most crucial aspects of an Amazon product photography setup. This allows you to get a high-quality product shot. Although it may be time-consuming to modify, proper lighting can make or break an image. You'll thank yourself later in the post-production process when you have fewer tweaks to do.
Fortunately, there are only two types of light sources to select from when photographing products: natural light and artificial light.
Product Photography Lights: Natural light
Natural light is the most cost-effective option for a budget product photography setup. However, just because this alternative is less expensive does not imply that it is of poorer quality.
Natural light, on the other hand, is perfect for shooting outdoors or with a model in a lifestyle shot. Just make sure you photograph during the day when the sun is at its brightest for the best results.
If you're doing a product shot indoors, position your background and shooting table near a window that gets a lot of natural light. If the light is too harsh, diffuse it with a light sheet of paper placed over the glass.
Product Photography Lights: Artificial light
Artificial light may be a better alternative if you have the funds for studio lights. This is also ideal if you want to film at different times of the day when the sun isn't at its best.
At least two soft box light setups, which will assist in softening shadows, are required. For under $30 on Amazon, you can acquire clip-on light clamps and powerful bulbs. If you have more money, there are many higher-end alternatives to select from.
Once you've got your studio lights, you may figure out how you want to arrange them to get the aesthetic you want.
One should be your main light, situated in front of your product. The other should be your fill light, placed on the opposite side, back, or above your product, regardless of how you adjust them.
Although the light boxes' role is to disperse light, if the shadows are still too harsh, you may easily soften the light. You can do this with a sheet of white cardboard.
Make a note of the location and camera settings once you've perfected your lighting setup. This is so you can duplicate a consistent appearance from photography to session.
Useful Product Photography tips #4: Make use of a tripod.
You'll want to acquire a high depth of field, which ultimately decides the sharpness of the image. This will help create that crisp-looking shot that captures every aspect of your products. You'll need to use a low aperture (high f/stop) and a slow shutter time to do this.
When your camera is set to a slow shutter speed, though, it's practically hard to keep it steady. This is where a tripod comes in handy.
Most of the time, the bottom of the camera already has a screw-hole. It connects to the top of a tripod. If you're shooting with an iPhone, you'll need a mobile grip. This is to secure the phone in position and screw it into your tripod.
Useful Product Photography tips #5: Select the appropriate camera.
Although it may seem obvious, selecting the appropriate camera is critical to great product photography.
If you don't plan on performing photoshoots on a regular basis, don't feel obligated to invest in a high-end DSLR camera.
Fortunately, smartphone technology has advanced significantly, so if you already have an iPhone in your back pocket, you'll be OK. To acquire that perfect photograph, you can always dress up your photos with a backdrop or experiment with lighting.
Useful Product Photography tips #6: Take many photos and examine them.
It's finally time to put your product photography to the test! When you're ready to begin snapping, keep in mind that the first few may be a little rusty. Go ahead and take a few trial photos. Take shots from various angles, distances, and locations to evaluate which one is the most effective.
Once you've shot a sufficient number of photos, transfer them to a computer to check how they turned out. Do this since the little screen on your camera is unlikely to provide an accurate representation. To organize your photographs and begin editing, you might find it useful to utilize a tool like Adobe Lightroom.
Useful Product Photography tips #7:. Retouch your photos if necessary.
It's time to move on to post-production. If you've already shot a few photographs that you like, retouching is a vital stage in the process. This will transform your photographs from ordinary to extraordinary. It can help ensure consistent quality, lighting, and positioning of all product images on your site.
Color correction, the removal of undesired items, and lighting modifications are all possible with retouching. Of course, it will appear tiresome at first. But after a few practice sessions with the picture editing software, you will be able to breeze through post-production in no time.
Useful Product Photography tips #8: Improve the quality of your photographs.
The larger the image on your ecommerce website, the longer it takes for the page to load. On the other side, increasing your SEO might degrade the quality of your image.
Time is money, and many customers are unwilling to wait for an online business to load quickly enough. As a result, it's critical that you optimize your photos for the finest possible quality while keeping an eye on page load speed.
There are free minifying programs available to assist you to optimize your photographs and achieve that balance. Make sure your product photographs are named and include metadata and keywords that will help you rank higher in search results.
Product Photography Services
Unless you're a professional photographer, you're unlikely to have the necessary equipment and software to produce high-quality images. The quality of your equipment impacts the quality of your photos, and a professional photographer will most likely arrive well-equipped.
A competent photographer combined with top-of-the-line equipment is a surefire recipe for high-quality product images that will show up on your website.
If you deal with the same photographer numerous times, you can expect consistency in terms of both quality and style. They will most likely employ the same product photography setup that will yield the same quality results. It may be tough to duplicate the same lighting, color, and location every time if you're an amateur photographer. But take note that this is a professional photographer's forte. They'll be able to supply you with brand image and quality consistency, which should lead to consistency in your store's consumers.